How is it possible to find a new “need” for the masses. So the question is “What do people need?” We should be able to find something and when its found, the masses will be attracted to it….and they will come.
Here are some examples,
The Beastie Boys – brought a new flavor, look, etc
Grunge – the city Seattle had several bands that fell into a niche of their own, (unique sound, fashion, wild concerts)
I remember when techno was just techno, now their is multitude of genres. (Style, dance, late night, etc)
What is there, I mean, is there something new we can bring to the table?
Think, and have a great day.